Transfer
of the Year
From Calve

Story of Project.

Calve wanted to launch a new condiments line in Turkey. But they left the decision to end customers to pick the new product. But Calve already had a big team of condiments. So we decided to use football “transfer season” concept for this campaign and we made a video clip. Then people voted for the new addition to the team on Twitter and decided on which condiment to bring on board by their tweets.