Viral Film, Concept Idea, Video Production, Social Media Campaign
Calve wanted to launch a new condiments line in Turkey. But they left the decision to end customers to pick the new product. But Calve already had a big team of condiments. So we decided to use football “transfer season” concept for this campaign and we made a video clip. Then people voted for the new addition to the team on Twitter and decided on which condiment to bring on board by their tweets.
Viral Film, Concept Idea, Video Production, Social Media Campaign